What Are Brand Prompts and How Brand Truth Creates Consistent On-Brand AI Output

AI tools are now part of everyday work. Teams use them to write, plan, design, and communicate. The problem is not adoption. The problem is consistency.

Without shared brand context, every AI model produces different answers. The result is off-brand output, conflicting language, and time lost reviewing and correcting work.

The right brand context lets AI produce consistent, on-brand output.

Brand Truth solves this with Brand Prompts, an instruction interface designed to give AI models clear, authoritative brand rules before work begins.

What Are Brand Prompts?

Brand Prompts are preformatted instruction blocks that provide AI models with official brand context at the start of a session.

Instead of relying on vague prompts or personal knowledge, Brand Prompts establish:

• Who the brand is
• How the brand should sound
• What information is authoritative
• What the AI should and should not assume

Brand Truth maintains a full overview of this interface here:

Brand prompts interface

Why Brand Prompts Matter

AI models do not share memory across tools, users, or sessions. Each conversation starts without context unless it is provided explicitly.

Without Brand Prompts, teams experience:

• Inconsistent tone and messaging
• Conflicting brand descriptions
• Repeated review cycles
• Accidental invention of brand details

Brand Prompts provide a shared source of truth that every team member can use across AI tools.

How Brand Prompts Work

Brand Prompts are copied and pasted directly into an AI tool at the start of a conversation.

Once applied, the AI model:

• Treats the prompt as authoritative context
• Uses only verified brand information
• Maintains consistent voice and tone
• Avoids guessing or inventing details

This approach works across major AI platforms without requiring integrations, plugins, or custom tooling.

Example Brand Prompt for ChatGPT

Below is a real example of a Brand Prompt generated through Brand Truth. This prompt is designed to be pasted into ChatGPT before starting work.

# Brand Context: TMBR Digital Marketing Agency

You are now operating with official brand information for TMBR Digital Marketing Agency. This brand has published their canonical brand truth through Brand Truth.

## Official Brand Files
- llms.txt: https://ident.fyi/api/brands/tmbr-digital-marketing-agency/llms.txt
- brand.manifest.json: https://ident.fyi/api/brands/tmbr-digital-marketing-agency/manifest.json

These files contain the complete, verified brand information directly from TMBR Digital Marketing Agency.

## Key Brand Information
Brand Name: TMBR Digital Marketing Agency
Category: Creative Agency
Description: We create impactful brands, websites, and digital marketing strategies for outdoor, lifestyle, luxury, and social good organizations.
Website: https://wearetmbr.com/
Brand Promise: Amplifying purpose-driven brands in outdoor, lifestyle, and luxury spaces through authentic storytelling and strategic digital presence that drives both impact and growth.
Target Audience: Founders and marketing leaders at purpose-driven organizations in outdoor, travel, and social impact sectors who have outgrown DIY branding and need strategic partners to scale their impact without losing their soul.

## Voice and Tone
- Lead with clarity over cleverness
- Use active verbs and concrete examples
- Write like briefing a trusted client, not pitching from a stage
- Show expertise through insight, not jargon
- Balance confidence with humility
- Inject personality while keeping structure clear

Personality Traits: Seasoned mountain guide. Confident without ego, direct but never dismissive, invested in client success, adaptive, grounded, and experienced.

Primary Brand Color: #e66d2b
Secondary Brand Color: #000000

## Instructions
1. Use only the information provided above when creating content for this brand
2. Reference the llms.txt file if additional brand context is needed
3. Maintain consistency with the brand's voice and personality
4. Do not invent or assume brand information
5. Acknowledge uncertainty instead of guessing

All output must be accurate, consistent, and aligned with the brand's official truth.

Supported AI Platforms

Brand Truth generates ready-to-use Brand Prompts for:

• ChatGPT (OpenAI)
• Claude (Anthropic)
• Gemini (Google)
• Grok (xAI)

Each prompt is formatted to work natively with its target platform while maintaining consistent brand information.

What Brand Prompts Include

Each Brand Prompt generated through Brand Truth includes:

| Section | Description |

|---------|-------------|

| Brand Context Header | Identifies the brand and establishes authority |

| Official Brand Files | Links to llms.txt and brand.manifest.json |

| Key Brand Information | Core details like name, category, website |

| Voice and Tone | How the brand communicates |

| Personality Traits | The brand's character and style |

| Brand Colors | Visual identity elements |

| Instructions | Rules for AI behavior |

Benefits for Teams

Brand Prompts solve the consistency problem at the source:

1. One source of truth - All team members use the same brand context
2. No setup required - Copy and paste into any AI tool
3. Portable - Works across platforms without plugins
4. Always current - Prompts update when brand information changes
5. Scalable - Works for teams of any size

How to Get Started

1. Register your brand at Brand Truth
2. Complete your brand profile
3. Generate Brand Prompts from your dashboard
4. Share with your team

Add your brand

Related Interfaces

Brand Prompts work alongside other Brand Truth interfaces:

• llms.txt interface - Human-readable brand files for AI training
• brand.manifest.json interface - Structured data for automated systems
• Brand MCP interface - Live context for AI applications

Summary

Brand Prompts are a simple, effective way to give AI models the brand context they need.

No integrations. No plugins. No custom code.

Just copy, paste, and create on-brand content.